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This is the new LZF

As a prelude to its 25th anniversary, LZF, a well-known brand within the illumination sector, is renewing part of its visual identity. Working with PalauGea, a Valencia-based communication consultancy, LZF has simplified certain aspects of its corporate image and strengthened the values that make it unique within the lighting industry. Its new logo, presented as a clean, simple and harmonious design, captures the essence of LZF.

LZF uses wood, its primary material, as a tool to communicate its values. Through wood, the company demonstrates its belief in and commitment to ecology, sustainability and innovation. From the outset, LZF sought to pursue the properties of wood, demonstrating its unique potential in lighting design.



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#woodlighting

Wood is the axis on which each of LZF’s products and its brand identity revolve. With the new redesign, this natural material acquires major prominence in the graphic elements of LZF, becoming the main ambassador for the company’s commitment to quality and sustainability.

Treated with much consideration and respect, LZF’s handmade wood lights are expertly mastered and benefit from meticulous attention to detail. As a way to communicate the essence of its work, LZF will use the hashtag #woodlighting: this term seeks to convey a lifestyle that is cosmopolitan and sustainable, highlighting wood as an unparalleled light diffuser that’s able to create memorable experiences.

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